Hello, I’m Toks

Writer, editor, and producer with experience in digital news and product development at the BBC and News Corp.

writing

CityHub

Digital reporter capturing the pulse of the city through highly relevant, and engaging storytelling

Artists withdraw from next year’s Sydney Festival over Israeli funding concerns, December 21, 2021
Sydney loses third live music venue in a week, February 4, 2022
Woollahra councillors move to take down Racism Not Welcome signs, February 14, 2022
Rowers take to Sydney Harbour for Christmas Day tradition, December 28, 2021
Clover Moore calls for more social housing after Redfern land sale, February 24, 2022

The AU Review

I reviewed live music events, news releases, and crafted compelling artist profiles for and independent culture and lifestyle publication.

Anna Lumb talks Spiegel Rock, 50ft women and going back to the future
We take a look back at Jhené Aiko’s debut LP Souled Out
Noah Kahan reflects on songwriting, touring and looks ahead to an exciting year

Hanging out with Hang Massive on their debut Australian tour
Album Review: Iluka – Blue My Soul (2017 EP)

web production

Delivered precise and captivating live journalism coverage and realtime optimisation on breaking news.

I found exciting and innovative ways to showcase BBC programming content that captivated diverse audiences.

Used analytics and social media monitoring tools to assess engagement and quickly respond to trending topics

product development + marketing

As a Co-Founder of a rapidly scaling e-commerce venture, I played a vital role in designing, launching, and maintaining our dynamic website.

I was hands-on in shaping our digital voice, overseeing content creation, and engaging our vibrant online community.

My expertise across diverse content mediums, including video and audio editing, allowed me to play the lead digital artisan role.

As a skilled digital video producer, I created and executed high-concept digital videos customised for social media platforms. I am experienced at managing multiple editing projects while consistently bringing innovative creative visions to a wide spectrum of video content.

I drove online sales through targeted content, leveraged platforms for maximum engagement, and used data to boost conversions with a direct social media strategy.